Latest Insights

Understanding Network Effects and How Platforms Create Value

In today’s digital economy, platforms have become some of the most valuable businesses in the world. From marketplaces like Amazon and Alibaba to social networks like Facebook and TikTok, their...

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How Platforms Acquire Users and Scale Growth

Every platform business—whether it’s Uber, Airbnb, or LinkedIn—faces the same challenge at the beginning: how to acquire users and grow fast enough to become dominant in the market. Unlike traditional...

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